Essay --

Impact of marketing on Agricultural Products Introduction Agriculture is the backbone of Pakistan’s economy because it fulfills the basic necessities of life also it provides the employment opportunities and livelihood to 62% of population. It contributes 21% to total GDP and 80% products that are being exported are agro based. (Agri Punjab). Pakistan has plenty of natural resources so people of rural areas put their whole efforts in exploring these and producing the agricultural products from those. So if it will be managed effectively than it becomes the biggest source of reducing the poverty in Pakistan. Agricultural sector in Pakistan is growing in Pakistan from time to time but this growth is not much satisfactory for us because of many factors like increasing rate of population, inefficient water storage and natural calamities that affects the Pakistan each year in the form of flood etc. Agricultural productivity can be enhanced by using the latest technology or by cultivating the more land for production purposes; this will c ause the reduction in scarcity of food and reduce poverty. Using the latest technology avoid the diseases of crops and make better the agricultural production. (Abdul & Aqeel, 2007) Efforts are now being started to improve this sector as many of biotechnology institutes have been established. If the proper technology and scientific approaches will be used then it could make the agricultural system one of the best systems. The fertilizers and pesticides costs are increasing day by day that leads to decline in crops (Mohammad). Agriculture contributes major in economic development of Pakistan that contributions includes export of rice and cotton gives 65% of total foreign exchange earnings, as the popula... ...structured questionnaires as well as through documents like policy strategies, guidelines and reports. Stratified random sampling was used and 3 groups were selected to collect data from each district. Interviews were made from producers, traders and NGO’s. it was concluded from study that the improvement in marketing system is most important, different changes/techniques were recommended for 3 districts. For example for Dehana district (proper utilization of resources, soil conservation, moisture management, improved seeds), for Arrero District ( improvement of rangeland, livestock marketing system, cooperatives should be encouraged) and for Goro district (Livestock production should be improved, better road network, marketing monitoring from government and better market information system). In short proper system of marketing was recommended from this research. Essay -- Impact of marketing on Agricultural Products Introduction Agriculture is the backbone of Pakistan’s economy because it fulfills the basic necessities of life also it provides the employment opportunities and livelihood to 62% of population. It contributes 21% to total GDP and 80% products that are being exported are agro based. (Agri Punjab). Pakistan has plenty of natural resources so people of rural areas put their whole efforts in exploring these and producing the agricultural products from those. So if it will be managed effectively than it becomes the biggest source of reducing the poverty in Pakistan. Agricultural sector in Pakistan is growing in Pakistan from time to time but this growth is not much satisfactory for us because of many factors like increasing rate of population, inefficient water storage and natural calamities that affects the Pakistan each year in the form of flood etc. Agricultural productivity can be enhanced by using the latest technology or by cultivating the more land for production purposes; this will c ause the reduction in scarcity of food and reduce poverty. Using the latest technology avoid the diseases of crops and make better the agricultural production. (Abdul & Aqeel, 2007) Efforts are now being started to improve this sector as many of biotechnology institutes have been established. If the proper technology and scientific approaches will be used then it could make the agricultural system one of the best systems. The fertilizers and pesticides costs are increasing day by day that leads to decline in crops (Mohammad). Agriculture contributes major in economic development of Pakistan that contributions includes export of rice and cotton gives 65% of total foreign exchange earnings, as the popula... ...structured questionnaires as well as through documents like policy strategies, guidelines and reports. Stratified random sampling was used and 3 groups were selected to collect data from each district. Interviews were made from producers, traders and NGO’s. it was concluded from study that the improvement in marketing system is most important, different changes/techniques were recommended for 3 districts. For example for Dehana district (proper utilization of resources, soil conservation, moisture management, improved seeds), for Arrero District ( improvement of rangeland, livestock marketing system, cooperatives should be encouraged) and for Goro district (Livestock production should be improved, better road network, marketing monitoring from government and better market information system). In short proper system of marketing was recommended from this research.