Globalization in Media Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Globalization in Media - Research Paper Example It is difficult to stop media globalization because it is taking place due to innovative communications in technology. Although globalization media plays significant roles in shaping culture and improving social standards of living, it has contributes to loss of cultural identity; thus contributing to a global village. The decentralized nature of communication media such as the use of Internet has improved the social, living standards of people in the contemporary society. The use of social media sites and as well as the e-mail sent through the Internet has made communication cheaper. The Internet is among the most widely communication media techniques used by many people including commercial industries in carrying out business activities. Moreover, the social networking sites has improved the social life standards of people in the society because social networking sites such as Facebook, Twitter, MySpace and many others have enabled many people to communicate easily with friends or relatives across the globe. Many students and business companies utilize the Internet nowadays in carrying out research activities; hence, it facilitates effective learning and enabling companies to carry out marketing research effectively. Nezmah (224) argues that the increased global market media is through new digital technology that has made global markets effective and profitable. Many companies especially the international companies are now able to compete favorably with their competitors because of new digital technology. This has enabled many of the multinational companies to achieve competitive advantage in the market. The use of Internet, radio and television in advertising innovative products in the global market has enabled commercial companies to increase their sales; hence generating a lot of revenues. The international companies have formed new

Proposal Essay Example | Topics and Well Written Essays - 1000 words - 7

Proposal - Essay Example Generating revenues will require the integration of the various departments, to push our brand to the market, transforming the company into a successful business entity. After analyzing the market structure of the company, understanding its clients and manufacturers, this proposal seeks to transform the weaknesses into strengths, by analyzing the opportunities available. It is important to understand that although the company has successfully managed to win in the current market, there is no guarantee of competitor threats. As such, this proposal seeks to capture the current market, gaining total control as well as diversifying into new markets. The company has a strong presence in its current market, evidenced by the high sales turnover. Having concentrated in the current market for a considerable amount of time, John and Johnson Company has successfully managed to win the largest market share. Quality satisfies customers even more, as with quality, a customer gets the value for their money. To satisfy customers, it is important to provide them with high quality products and services, which meet their needs and interests. Therefore, the company, by collaborating with manufacturers, has provided them with the customer’s views on the desired quality of goods. As a marketing organization, the company has direct contact with its customers, and thus conducts research on the reception of different products, as well as collecting their views and sentiments regarding a particular product. The company then compiles this in form of a report, then advices its manufacturers accordingly. Subsequently, the manufactures have responded to these views by adding features to the products, thus winning more customers. The company exhibits strong business ethics whenever conducting its business. While collaborating with the manufacturers, John and Johnson ensure that there is a strong client-customer relationship. It feeds